About Me

Having spent over 10 years marketing big brand names, in 1999 I started my own florist business. Wow what an awakening… after years of spending big budgets in the corporate world, running my own specialist floral business I had to manage a tight budget and get results quick. I went back to marketing basics and dug out my direct marketing books. I developed systems, promotions and programmes...

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August Promotion Of The Month

This month we are starting to look to Christmas with a flyer that introduces Christmas Workshops and flower and plant subscriptions. august 2012 promotion Both of these things can be a great addition to your normal Christmas revenue, and the beauty of the workshops is you can hold them in November when you are less busy. So there are two aspects to this flyer – Workshops The businesses who are...

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BFA Academy Taster Promotions

Please find below a PDF containing the promotions I featured at the recent BFA event. taster promos Please download and use them in your business. If you are not currently a member but would like to get loads more promotions for FREE you can join for 2 months free of charge only cost will be £2.97 P&P. If you choose to stay each month is just £37 inc VAT and you can cancel at any time no...

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BFA Skills Academy

To book your place now click here The British Florist Association in partnership with Country Baskets invites you to a highly innovative and interactive seminar. The seminar is designed specifically for florists, looking to increase sales, win new customers and make more profits, through offline and online marketing. The seminar will also focus on sharing proven ideas to improve commercial...

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